Put your data to work for optimal customer search

Running an online store isn’t just about putting products online and hoping they sell. Merchants know this all too well: a poorly structured catalog, incomplete data or a search function that doesn’t return the right results can mean lost sales and frustrated customers.

That’s exactly why Store Commander and Motive complement each other so well. One helps you keep control of your product data and the other makes sure it’s fully leveraged in the customer search experience.

Structuring your catalog better with Store Commander :

Before thinking about acquisition or marketing campaigns the foundation is always your catalog.

A poorly filled product sheet, an inconsistent category or missing data can undermine your entire strategy. Bad data does not only slow down your internal processes, it also weakens the way your products are displayed and found by customers.

That’s why Store Commander helps you structure, clean and enrich your catalog so that it becomes a reliable asset instead of a daily struggle.

With Store Commander you can:

• Clean your data by detecting duplicates, empty fields or inconsistencies
• Enrich product sheets in just a few clicks (descriptions, images, attributes, tags…)
• Organize your catalog efficiently so it stays clear and consistent even with thousands of references
• Manage declinations at scale to ensure every variation is accurate, searchable and ready to be sold

The result: you save time, avoid mistakes and build a solid product base ready to be put to work.

And this is where the link with Motive becomes crucial. A well-structured catalog means:

• Attributes and variations are clearly defined, so Motive can return precise and relevant search results
• Product information is complete and consistent, which allows Motive to generate better AI-powered questions that guide the customer
• Errors and inconsistencies are removed, so Motive’s analytics (like no-result searches or low-click products) reflect reality and give you reliable insights

In short, Store Commander gives you the clean, organized foundation that makes Motive’s search engine even more powerful. The two together create a seamless bridge between your back office data and the customer experience on the front office.

Improving search and product discovery with Motive :

On the customer side search has become the main entry point to purchase. But how often does a visitor type in a keyword only to get irrelevant or incomplete results?

Motive’s AI-powered ecommerce search solves this problem by delivering relevant results instantly, reducing zero-result queries, and personalizing product discovery with features like:

• Questions AI empowers shoppers to discover your catalogue through natural-language AI questions. Shoppers see precise product recommendations instantly turning your search engine into an intelligent assistant.
• Backroom and analytics are accessible directly from your search bar giving you a clear real time view of customer behaviour like clicks, add to carts and searches. Backroom will soon include a conversational AI agent so you can ask any question about your shop’s analytics.
• Privacy and trust means no unnecessary data collection, you’re never charged for your own queries, and your analytics aren’t skewed with your own searches. Motive is pioneering ethical AI that doesn't compromise on functionality.
• Conversion driven design like popular products, promotional banners, instant results and intuitive filters offers everything needed for a seamless, conversion-driven shopping experience.
• Powerful backend tools: Customise the look and feel of your search, set business rules and synonyms to decide how results are displayed, customise filters and access tools that optimise conversion.

Together, these features make your shop's search an engine for growth, allowing you to increase conversions and better understand your store.

The real value: complementarity.

Individually Store Commander and Motive are already powerful tools. But used together they create a true virtuous circle:

• A clean structured catalog in Store Commander allows Motive to make the most of your data and deliver highly relevant results
• Insights provided by Motive (underperforming products, ineffective searches…) become actionable levers in Store Commander to rework product sheets or fine tune your offer

You gain reactivity, consistency and efficiency. Your products are better presented, easier to find and more engaging for your customers.

In summary:

Optimizing a PrestaShop store isn’t just about working on your catalog or improving your search. It’s the balance between the two that makes the real difference.

With Store Commander and Motive you get a complete solution:

• On the back office side fast and controlled product management
• On the front office side a smooth intelligent and privacy first search experience

All of this translates into stronger performance without wasted time while giving your customers a shopping journey that lives up to their expectations.

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