5 tips to boost your Valentine's Day sales

5 astuces pour booster vos ventes Saint-Valentin

With Valentine's Day approaching, it's the perfect opportunity to grab your customers' attention and boost your sales. If you're using our Store Commander module for PrestaShop, here are 5 simple and effective tips to maximize your offers and optimize product management as this lovers' holiday draws near.

1. Create a "Valentine's Day" category

The first step to organizing your Valentine's Day products is to create a specific category. Store Commander allows you to create your categories directly within the interface. This will help you easily group all the relevant items. By creating a "Valentine's Day" category, you can organize your promotions and online campaigns in a clear and accessible way for your customers.

How to do it:

Use the add button to create a new category and name it "Valentine's Day"

Store Commander tip: Make sure this category is visible on your site to attract attention.

2. Segment to find "red" products

Red is the iconic color of Valentine's Day. To specifically target these products and offer a themed promotion, you can use the segmentation feature in Store Commander. This tool will allow you to identify all the red items in your catalog. This can include clothing, accessories, home decor, or even food items!

How to do it:

3. Add red products to the "Valentine's Day" category

Once you've identified your red products, it's time to add them to your Valentine's Day category. This will streamline your offer management and make it easier for customers to quickly find all the items associated with the desired category.

How to do it:


Store Commander tip: You can also customize the presentation of this category on your site to highlight the key products.

4. Create red "Valentine's Day" bundles

To attract even more customers, why not create Valentine's Day-themed bundles? Offer romantic product bundles that will encourage customers to make a full purchase.

How to do it:


5. Apply a promotion to all "red" products

To boost purchases and increase sales, apply a special promotion to all products in your "Red" category. This could be a limited-time discount, for example. This strategy will encourage your customers to buy more. Thanks to Store Commander's "Product Variants" and "Special Prices" grids, you can easily apply a promotion to all items that feature a "Red" attribute with just a few clicks!

How to do it:


In conclusion:

By using these 5 tips, you'll be ready to welcome Valentine's Day shoppers with a well-organized and attractive offer. Store Commander helps you organize, personalize, and promote your products efficiently, ensuring that this lovers' holiday becomes a true commercial success.