A large chunk of e-merchants already have their own physical store or stores before deciding to take the plunge and open an online shop. As soon as you make that decision comes the question of synchronizing your physical and online stocks into play...
What's the use?
When you sell a t-shirt in your physical store, your stock decreases whereas your online store does not display the correct quantities available for purchase...This issue leads to manual and highly time-consuming operations on the one hand to avoid selling out-of-stock products and on the other hand to ensure you have your new collection of t-shirts available for purchase!
"This pain in the neck partial inventory takes at best one hour for a store with 500 to 800 products on a daily basis, explains Frédéric Bondyfalat at Synapsys IT, i.e. 20 hours a month, i.e. 3 days a month in total! This is not taking potential human errors into account...”
3 days per month just managing stocks...Can you imagine the time wasted that you could spent on productive actions such as selling, doing emailing campaigns, beefing up your SEO strategy or any other activity with a potential ROI and sales at stake?!
What are the available alternatives?
The ideal situation for a store owner to be in is to be as productive as possible by updating stocks and prices automatically through synchronization of both the physical and online store.
Several possible options to consider: